Jun 11
8
Let’s Call It Relationship Marketing!
What is the point of the previous article “Ignorance Can Make You Wealthy?” It is that in order to be successful in MLM, or any business for that matter, we need to get away from the idea that we are in a selling business… that just doesn’t work!
Our purpose is to help people solve their problems… that is the primary reason for being in business. Then, when we do help, in many cases, we are compensated but the compensation should not be our main focus.
These days, no one wants to be sold. Yet when you look at most of the tweets and facebook messages, most people are giving a presentation or pushing a website trying to sell a product or opportunity… no wonder 95% fail!
If you will come accross as caring, understanding and interested in the other person it will be like a breath of fresh air… you will be welcomed with open arms and they will embrace you.
In order to be successful, our mindset needs to be one or service, that we are in business to help other people solve their problems and our first obligation is to get to know the other person and try to understand their problems before we start offering solutions.
The way we do that is by building relationships… get to know the person. Build the know, like and trust factors by truly taking an interest and withholding judgement. And the very best way to do that is to develop the skill of asking questions and listening. That, in many cases, will take some practice but it will be well worth the effort.
Learn to ask questions and listen to the answers. The very best resource I have found to learn the skill is Michael Oliver’s book on Natural Selling®. It’s all about learning to dialogue!
